Last year, SUNNYLiFE debuted our first collaboration with the SMILEY® brand, featuring the iconic SMILEY® logo and a cool, citrus colour scheme. For summer 2023, the partnership returns with a new groovy, collaged look for SUNNYLiFE’s collaboration with SmileyWorld®. 

What is SmileyWorld® you may be asking? Born from The Original Smiley® brand, SmileyWorld® is a creative universe filled with thousands of unique icons enabling people to express themselves, their way. Here at SUNNYLiFE we love putting good energy out into the world and couldn't agree more with the positive outlook of the SmileyWorld® brand. 

Splashed with an array of retro colours and funky SUNNYLiFE x SmileyWorld® iconography, the new collection is designed to spread positivity and fill summer with good vibes only. The colour scheme for the 2023 collaboration includes khaki green and white, as well as pops of vibrant pastel and citrus tones. The new arrivals also feature trendy sticker-like graphics, SmileyWorld® sunflower motifs and 'sol sea' typography. 

With some of our all-time best-selling styles included in the collection, the SUNNYLiFE x SmileyWorld® collaboration has pieces for the whole family to enjoy.


Get the bubs in on the fun this summer with the trendy Sol Sea Kiddy Pool Ringfeaturing a collage-style SmileyWorld® print on a fresh, white background. Designed for smaller bodies, this mini-sized floating ring ensures little ones are comfortable and supported while they find their confidence in the water. With a split design for easy entry and exit, the Sol Sea Kiddy Pool Ring is one of the best kids pool floats from the collection. 


Deck your little ones out in head-to-toe SmileyWorld® with our best-selling kids swim vest, kids swimming goggles and kids swimming cap. These three matching pieces are perfect for kids who are learning to swim or just gaining their confidence in the water. Plus, they couldn't look any cuter than in these playful, yet on-trend styles. Featuring a cool, khaki green background and brightly-coloured SMILEY® graphics, we're jealous that we can't fit into these pieces ourselves. 


Finally, document all the smiley moments with the Sol Sea Underwater Camera. With our iconic, retro-inspired underwater film camera, you won't miss a single happy snap. 


Overall, this feel-good collection gives off a retro-modern feel for a summer filled with good vibes. Head online to check out the SUNNYLiFE X SmileyWorld®️ collaboration today.