From our bestselling kids swim vests to iconic kids floats for the pool, we love designing new products for little ones to have fun and stay safe within the water. Say hello to the four new icons in our kid's collection - Ocean Treasure, Shark Tribe, Mima the Fairy, and Sonny the Sea Creature. We can't wait for you to meet them!


Ocean Treasure

Dip into the charming sea of Ocean Treasure. This loveable collection of smiling starfish, majestic mermaids and seashells is sweetened by rosy tones, perfect for lovers of the colour pink.

Our famous kids swim vest is sure to be a success in the gorgeous Ocean Treasure style, featuring our classic adjustable design as well as a puffy, 3D mermaid tail for some extra fun. Designed to build confidence in the water and sprinkle a little bit of charm all summer long, kids can escape to an undersea wonderland with this cute collection.


Shark Tribe

Those with an adventurous spirit will love ruling the sea with our Shark Tribe collection. Featuring friendly sharks with big toothy grins, strong fins and 3D googly eyes, it's a super playful range designed to bring imaginations to life and keep your little ones safe. 

Whether they're learning how to swim, or just finding their feet in the water, there's plenty of fun to be had exploring the depths with our matching kids swimming goggles and kids swimming cap. Saturated in ombre shades of khaki green, citrus yellow and sky blue, the Shark Tribe collection is simple yet playful, perfect for little trend-setters. Look out, endless hours of lively water play lie ahead!


Mima The Fairy

Looking for some fairy dust fun under the sun? Enter the magical waters of Mima The Fairy and see the imaginative minds of your little one's come to life. A sweet collection of whimsical fairies, summertime flowers and mystical wands washed over by soft hues of lilac, banana yellow and a hint of olive green make this wondrous collection truly magical.

One of our favourite kids swimming floats this season is the Mima the Fairy Lemon Lilac Baby Float. The perfect gift for a baby shower, first or second birthday, this inflatable baby seat is an adorable beach or pool accessory for little bubs. It features a soft floral print, removable canopy for extra shade, as well as a head rest and soft leg support for optimum comfort.


Sonny The Sea Creature

Set out exploring with Sonny The Sea Creature. A neon orange collection of curious crabs and loyal lobsters, ready to take your little one on an underwater adventure. Armed with playful claws, giant 3D googly eyes and splashes of ocean blue, this bright collection will bring excitement to water play all summer long. 

And adults can say hello to Sonny the Sea Creature too! The Sonny The Sea Creature Luxe Lie-On is not just a kid's pool float but loved by grownups as well, especially for its vibrant neon citrus tone. With plenty of space to lay out and lounge on, this super-sized sea creature is really just a big softie, perfect for the whole family to enjoy under the sun.


We hope you and your beach babes love these new collections as much as we do! Our new kids' icons are sure to become beach, pool and bath time besties for your little ones, and adults, you can feel free to steal the show this summer with our trendy new arrivals too!